Well, this is something special. After months of anticipation, the limited-edition On × BEAMS × REI Co-op collaboration officially dropped today, and let me tell you – it’s everything outdoor enthusiasts have been hoping for and more.
Three Mountains, One Vision
This isn’t just another gear collaboration. When Swiss performance meets American outdoor heritage through a Japanese design lens, you get something truly unique. The collection pays homage to three iconic peaks – the Matterhorn, Mount Fuji, and Mount Rainier – with each mountain representing the heritage of these powerhouse brands.
What caught my eye immediately is how this collection solves a problem I’ve been wrestling with for years: finding gear that works as well on city streets as it does on mountain trails. Living here in the Pacific Northwest, you need gear that can handle a surprise downpour during your morning coffee run and still be ready for a weekend backpacking trip.
The Standout Pieces
The On × BEAMS × REI Co-op Cloudultra 3 Trail-Running Shoes are absolute game-changers. These aren’t your typical trail runners – they’ve got that distinctive BEAMS Iron colorway that looks intentionally weathered and lived-in, like your favorite pair of jeans. But don’t let the style fool you. Under the hood, you’re getting On’s proven Helion™ HF midsole technology and a redesigned outsole built for grip and stability on any surface.
Then there’s the Cloudrock Low Waterproof Hiking Boots. At just over a pound per boot (15.17 oz to be exact), these are surprisingly lightweight for waterproof hiking boots. The Missiongrip™ rubber outsoles mean business when it comes to traction, and the waterproofing membrane has been put through its paces in some pretty gnarly PNW conditions.
The apparel lineup is equally impressive. The Club Hoodie and Trek Jacket blur that line between technical performance and everyday style that we’re all looking for. The vintage denim blue and earthy tones pulled from REI’s historical archives give everything a classic, well-loved appeal that doesn’t scream “I’m wearing technical gear” when you’re grabbing groceries.
What Makes This Different
Here’s the thing that sets this collaboration apart from other gear drops: it’s not trying to be everything to everyone. Instead, it’s laser-focused on that sweet spot between urban and outdoor living. The three-way design philosophy means you’re getting On’s cutting-edge technology, REI’s 87 years of outdoor equipment heritage, and BEAMS’ incredible eye for street-ready aesthetics.
As someone who’s constantly testing gear for this site, I appreciate that they didn’t just slap three logos on existing products and call it a collaboration. Every piece has been thoughtfully redesigned with input from all three brands. The result is gear that feels cohesive and purposeful.
The Full Collection
The collection includes everything from head-to-toe apparel to camping essentials. We’re talking shoes, jackets, hoodies, caps, and even camping gear – all designed with that seamless transition between outdoor adventure and everyday style in mind. Prices range from $60 to $499, which puts most pieces within reach for serious outdoor enthusiasts.
The “three mountains” emblem appears throughout the collection as a subtle nod to each brand’s heritage, and honestly, it’s one of the cleanest collaborative branding efforts I’ve seen in outdoor gear.
Why This Matters
Living in the Pacific Northwest, I see the urban outdoor lifestyle every day. People are hiking before work, biking to the office, and transitioning seamlessly between city and wilderness. This collection gets that reality. It’s built for people whose outdoor adventures don’t stop at the trailhead – they’re woven into daily life.
The collaboration also represents something bigger: the globalization of outdoor culture. Swiss performance technology, Japanese street fashion sensibility, and American outdoor tradition coming together? That’s the future of outdoor gear right there.
Get It While You Can
This is a limited-edition collection, and knowing how these collaborations typically go, the standout pieces will sell out fast. Check out the full On × BEAMS × REI Co-op collection here – seriously, don’t sleep on this one.
Whether you’re a trail runner looking for shoes that work in the city, a hiker who wants gear that doesn’t look out of place at the coffee shop, or just someone who appreciates thoughtful design that bridges different worlds, this collection delivers.
What pieces are catching your eye? Drop a comment below and let me know what you’re thinking of adding to your outdoor kit. And if you end up snagging something from the collection, I’d love to hear how it performs in real-world conditions.
Happy trails,
MadMadViking
Ready to explore the collection? Shop the limited-edition On × BEAMS × REI Co-op collaboration now before your size disappears.
